cost per thousand impressions (CPM) from Google AdWords or Facebook Ads

 What is the cost per thousand impressions (CPM) when buying online display advertising from Google AdWords or Facebook Ads?

What is the cost per thousand impressions (CPM)?

Cost per thousand (CPM), also called cost per mille, is a marketing term used to select the price of 1,000 advertisement impressions on one website or web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1000 impressions of its ads. The "M" in CPM shows the word "mille" which is Latin for "thousands".

.Facebook advertising costs around $12.07 per 1000 impressions and CPC around $0.94

.Google AdWords display campaigns average $0.50 – $4 CPM according to your niche

image by google

Difference between CPC V/S CPA and CPC

Cost per thousand (CPM), also called cost per mille but click per action (CPA) OR PAY PER ACTION (PPA) if the viewer clicks ads and action to advertise a sale or service and CPC is pay per click or cost per click on the web page 

why CPC rate high and low 

if any keywords biding is more then its increase CPC rate and Google display those ads which is high CPC and if any keywords are low competition then its CPC rate decrease 

best CPC  strategy 

choice that keywords which relevant to your business and low competition search well and select also queries related to your business