Difference between ad exchange v/s ad networks
ad networks are aggregators that buy publisher-supplies ad inventory and resell it to advertisers. it serves as a Mediator.
ad exchange is a digital marketplace where advertisers and publishers can buy and sell ad inventory directly to an exchange. a middleman is not used in an ad exchange.
which one best should choose
ad network are the best options for you
Here are some examples of popular ad networks:
- One by AOL.
- AdMob by Google.
- Yahoo Gemini.
- Google Display Network.
- Meredith.
- AdCash.
