What are the negative SEO keywords in a Google AdWords campaign?
what is google AdWords?
Google AdWords is a google product that uses for ads Champaign for marketing and business promotions.
About negative keywords
Negative keywords allow you to exclude search terms from your campaigns.
This feature will help you specialize in only those keywords that interest your customers. High targeting will put your ad in front of interested users and increase your return on investment (ROI).
This article explains how negative keywords work and how they can be helpful later on. Learn more about how to add negative keywords.
how do they work
One key to a highly-targeted campaign is choosing what not to target. Since keywords will target a broad set of phrases, it is important to check whether each term is broad for your business.
Example
Let's say you are an associate degree specialist, at a United Nations agency that sells glasses. In this case, you will need to display negative keywords for search terms such as "wine glass" and "drinking glass".
When choosing negative keywords, look for search terms similar to your keywords but may meet the needs of customers looking for a specific product.
types of negative keywords
Like alternative keywords, you would use broad, exact, or negative keywords with a phrase match. However, these negative matching varieties work otherwise than their positive counterparts.
The main difference is that you'll be forced to add synonyms, singular or plural versions, misspellings, and alternate contextual variations if you want to exclude them.
negative wide match
This type is the default for your negative keyword.
For negative broad match keywords, your ad will not appear for searches where every word of your keyword, in whatever order, appears in the search. Your ad should appear for things where a lot of words appear.
Example
Negative broad match keyword: running shoes
Search
- Could an ad show?
- blue tennis shoes
- Google running gear
- blue running shoes
- shoes running
- running shoes
Negative phrase match
For negative phrase match keywords, your ad won't show for searches that include the exact keyword. Searches may include additional words, and the ad won't show as long as the words that make up the keyword are included in the search in the same order.
Example
Negative phrase match keyword: "running shoes"
Search
- Could an ad show?
- blue tennis shoes
- google running gear
- blue running shoes
- shoes running
- running shoes
Negative exact match
For negative exact match keywords, your ad won't show for searches of the exact keyword without extra words. Your ad may still show for searches that include the keyword with additional words.
Example
Negative exact match keyword: [running shoes]
Search
Could an ad show?
blue tennis shoes
Google running gear
blue running shoes
shoes running
running shoes
conclusion
I hope you understand what is negative SEO keyword if you have any queries please comment and share with your need friends
